Premium Growth Calculators
8 interactive tools to instantly benchmark your metrics against top SaaS companies.
No signup • No data saved • Real-time calculations in your browser
Customer Acquisition Cost (CAC)
Your real cost to win one customer — benchmarked against 2026 SaaS leaders.
How to Use
- Enter total sales & marketing spend (monthly or quarterly)
- Enter new customers acquired in same period
- See your CAC + elite benchmark rating
Real Impact
B2B SaaS client slashed CAC from $1,200 → $380 in 6 months by optimizing Meta/Google targeting.
Result: 3x faster scaling velocity
Privacy: 100% client-side. Nothing saved or tracked.
Customer Acquisition Cost (CAC) Calculator
2025-2026 SaaS Benchmarks
- • Average B2B SaaS CAC: $500–$1,000+ (higher for enterprise)
- • SMB SaaS: Aim < $500
- • Top performers: < $300
- • Rule: CAC should be < 1/3 of LTV (healthy 3:1 LTV:CAC ratio)
CAC measures the total cost of acquiring a new customer. Lower is better — aim for under $200-500 depending on your industry and LTV.
Monthly Churn Rate
Are you in the top quartile (<3%)... or quietly bleeding revenue?
How to Use
- Enter customers at start of month
- Enter customers lost
- See monthly rate + annualized projection
Real Impact
SMB SaaS dropped churn from 8% → 2.8% with automated onboarding.
Result: +$2.4M retained ARR in 12 months
Privacy: 100% client-side. Nothing saved or tracked.
Monthly Churn Rate Calculator
2025-2026 SaaS Benchmarks
- • Average B2B SaaS monthly churn: 3–5%
- • Excellent: < 3% (top quartile)
- • Enterprise-focused: < 1%
- • SMB SaaS: 3–7% typical
Churn rate is the percentage of customers you lose in a period. Healthy SaaS businesses target <5% monthly (or <1% for enterprise).
Email Marketing ROI
Healthy campaigns deliver 1000%+ ROI. Is yours?
How to Use
- Enter revenue attributed to campaign
- Enter total campaign cost
- See ROI % + dollar return per $1 spent
Real Impact
E-commerce brand achieved 4200% ROI ($42 per $1) with segmented flows.
Result: $1.8M from $43K spend
Privacy: 100% client-side. Nothing saved or tracked.
Email Marketing ROI Calculator
2025-2026 Benchmarks
- • Average email ROI: $36–$42 per $1 spent
- • Top performers: 3000%+ (30:1)
- • Healthy campaigns: > 1000% (10:1)
ROI shows profit relative to cost. Healthy email campaigns often achieve 3000%+ ROI.
Break-Even ROAS
What's the minimum ad efficiency needed to scale profitably?
How to Use
- Enter gross profit margin %
- See required ROAS + profitable scaling target
Real Impact
Agency client lifted actual ROAS from 2.2x → 4.8x.
Result: $400K/month freed for expansion
Privacy: 100% client-side. Nothing saved or tracked.
Break-Even ROAS Calculator
2025-2026 Benchmarks
- • Average eCommerce/SaaS ad ROAS: 2.8–4:1
- • Break-even typical: 2–3x (depends on 30–50% margins)
- • Profitable scaling: > 4–6x
Break-even ROAS is the minimum return on ad spend needed to cover costs (no profit/loss). Aim to exceed this by 2-3x for healthy growth.
(Revenue − Cost of Goods Sold) ÷ Revenue × 100
Retention & Lifetime Value Tools
The highest-ROI activity in any business? Keeping customers longer.
Customer Lifetime Value (LTV)
Total revenue per customer. Target ≥3x CAC.
How to Use
- Enter average monthly revenue per customer (ARPU)
- Enter monthly churn % (from calculator above)
- See estimated LTV + benchmark rating
Real Impact
SaaS company lifted LTV from $3,200 → $9,800 with retention focus.
Result: LTV:CAC from 2.1:1 → 6.5:1
Privacy: 100% client-side. Nothing saved or tracked.
Customer Lifetime Value (LTV) Calculator
2025-2026 Benchmarks
- • Target LTV: ≥ 3x CAC (Ideal)
- • Excellent LTV: > 3.5x CAC
- • Average B2B SaaS LTV: $2,000 - $15,000+ depending on ARPU
LTV estimates the total revenue a customer generates over their entire relationship with your business. Strong businesses aim for LTV that is at least 3x higher than CAC.
Total monthly revenue ÷ Active customers
Use your churn calculator result here
Profit-Adjusted CLV
Advanced LTV with gross margin — true profit potential.
How to Use
- Enter ARPU and gross margin %
- Enter monthly retention % (100 - churn)
- See profit-adjusted lifetime value
Real Impact
Enterprise SaaS raised CLV from $18K → $52K with 8% better retention.
Result: +$11M lifetime profit
Privacy: 100% client-side. Nothing saved or tracked.
Customer Lifetime Value (CLV) with Retention Calculator
2025-2026 Benchmarks
- • SaaS Gross Margin Median: 77–81%
- • Excellent Retention: 85-95%+ monthly
- • Target CLV: 3-5x CAC
Advanced CLV calculation incorporating gross margin and monthly retention rate. This shows the true profit-generating potential of retained customers. Top SaaS companies achieve 85-95%+ monthly retention.
(Revenue − COGS) ÷ Revenue × 100
% of customers who stay each month (100% − churn %)
Cohort Retention Analysis
Build a 12-month cohort table with heatmap to spot retention patterns and project active users.
How to Use
- Set retention curve (Month 1-12 % retained)
- Enter monthly acquisitions
- View heatmap + projected totals
Real Impact
Consumer app identified Month 1 drop-off and fixed onboarding.
Result: Month 12 retention 28% → 48%
Privacy: 100% client-side. Nothing saved or tracked.
Cohort Retention Analysis Calculator
2025-2026 Benchmarks
- • Average Month 1 retention: 70–80%.
- • Month 12: 30–40% for good SaaS.
- • Best-in-class Month 12: >50%
Build a full cohort retention table to visualize how well you retain customers over time. Assumes the same retention curve applies to all cohorts. Great for forecasting active users and identifying retention trends.
Retention Curve (% retained)
Monthly Acquisitions (New Users)
Forecasting & Growth Projection
Turn today's metrics into tomorrow's revenue.
MRR Growth Forecast
Project 12-month MRR with new signups, churn, and expansion scenarios.
How to Use
- Enter current MRR
- Enter expected monthly new MRR
- Input churn % and expansion %
- View detailed forecast table + summary cards
Real Impact
SaaS client modeled 3% churn reduction.
Result: Projected +$4.2M ARR in Year 2
Privacy: 100% client-side. Nothing saved or tracked.
MRR Growth Forecast Calculator
2025-2026 Benchmarks
- • Average expansion rate: 2–6% monthly for top performers.
- • Healthy net MRR growth: 2–5% monthly.
- • SaaS median: 20–30% annual growth
Project your Monthly Recurring Revenue over the next 12 months based on new signups, churn, and expansion. Ideal for SaaS businesses planning growth targets and runway.
Upsells, cross-sells, seat additions
MRR in 12 Months
Total Growth
% Growth
12-Month MRR Forecast
| Month | Starting MRR | + New | + Expansion | - Churn | Ending MRR | Net Change |
|---|
Formula: Ending MRR = Previous + New + (Previous × Expansion%) - (Previous × Churn%)
Use this to set realistic growth targets, model scenarios, and align marketing/sales efforts.
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