Data Attribution
Full-funnel measurement infrastructure that connects every dollar of ad spend to actual downstream revenue.
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Attribution Accuracy
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Wasted Spend Identified
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Scaling Confidence
You Cannot Scale What You Cannot Measure
The Attribution Protocol
Phase 1: Server-Side Tracking
We bypass browser restrictions and ad blockers by implementing rigorous server-side tracking (CAPI). We capture every click, view, and submission directly at the server level, ensuring near-100% data fidelity regardless of client-side privacy settings.
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Phase 2: Identity Resolution
We stitch together user journeys across devices and sessions. When a user clicks an ad on mobile but buys on desktop three days later, our identity graph connects those events, giving credit where it is due.
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Phase 3: Marketing Efficiency Ratio (MER)
We move you beyond platform ROAS to ecosystem metrics. We build dashboards that track MER (Total Revenue / Total Spend) and nCPA (New Customer Acquisition Cost), giving you the true north metrics for profitability.
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Why Data is Your Moat
Eliminate 20-30% of wasted ad spend immediately
Scale winning campaigns with mathematical confidence
Understand the true LTV impact of each acquisition channel
Own your data independent of platform changes (iOS updates)
Feed better data back to ad algorithms to improve targeting